Beauty Geekery by Claire Coleman

Beauty Geekery by Claire Coleman

(Retro) Teen geekery...

...the relaunch that's got everyone talking, what today's teens really want (from the founder of a brand they love) — and why what you see on beauty packaging isn't always the whole story...

Jan 28, 2026
∙ Paid

The reaction that I had over on Instagram to the news that The Body Shop is bringing back Dewberry was so overwhelming that I couldn’t NOT cover it in this week’s newsletter.

First up if you don’t know Dewberry, you likely weren’t a teen girl in the 1990s. It’s almost impossible to describe the “beauty scene” of that time because there just wasn’t one i…

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