Beauty Geekery by Claire Coleman

Beauty Geekery by Claire Coleman

Bodycare geekery

...how bodycare upped its game, and how brands I really didn't expect to are using that shift to boost their science credentials. Plus the truth about affiliate links — the good, the bad, the ugly...

Mar 18, 2026
∙ Paid

The body care revolution

a woman with a towel on her head is shaving her face
Photo by PLANTADEA on Unsplash

I am so pleased to see body care finally getting the same sort of attention that facial care has had for years. Although it’s taken a while for it to become properly mainstream. While researching this piece I found an email to a commissioning editor that I wrote in 2018 that included the following p…

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