Good geekery / bad geekery...

...featuring Time's most influential beauty brands, some dupe behaviour that I'm not impressed by, and the brands that got a slap on the wrist for "stretching" the science in their ads...

Greetings to the new subscribers, many of whom I know Emma Gunavardhana has sent this way. I hope you won’t be disappointed. Do spin through the archives to get a flavour of the sort of thing I cover — it’s a mix of rants, deep-dives and general musings on the topic of beauty (largely).

If you’re hoping for coverage of Met Gala lewks, you’re in the wrong place I’m afraid…